“Remember back in the day when picking out shoes for running was not so technical?  Luckily, things are very different now.  If I only knew then what I know now about fitting shoes for activities…I may have actually enjoyed track & running more!!

The good news is that all the available new technology makes it possible to select the optimal shoes for each individual & their activity – whether it’s running, walking, gym work or being on your feet all day.  With the help of our computerized 3D Foot Scanner & the detailed info that each shoe brand provides us, we have all the tools necessary to find the perfect shoe for you.  Like Mike Shuman always said, “We sell fit.”  And that moto is still what we go by today!  It’s the fit of the shoe that matters.  But admittedly, looking cool is a bonus too!

Getting a 3D Foot Scan from a Shu’s running specialist.

Runners particularly appreciate the importance of a great fitting pair of shoes.  As a specialized running retailer, we at Shu’s apply our shoe knowledge to the individual characteristics of each person.  In order to find the perfect shoe for them, we consider the type of running they’ll be doing as well as the wear patterns on their current shoes.  We also rely on our 3D Foot Scanner which shows us the distribution of weight in motion & well as other gait & foot details.  All of this information helps us make sure that each pair of shoes we sell is the best choice for that person.

Our staff is very well-trained & extremely knowledgeable.  Our daily excitement is getting to know our customers on an individual basis in order to create both long-time customers AND friends.  These are the reasons we’ve been voted Best of Boise numerous times as well as one of the Top 50 Running Stores in the U.S.  We look forward to seeing you in the nearest of futures but, until then, happy running!”